Case study
Twitch Livestream
IZOD x Twitch – Aaron Rodgers and Castro 1021
https://vimeo.com/gianfrancomorini/review/315051795/fa687e2ff6
The activation main event: a Twitch Livestream with Superstar QB Aaron Rodgers playing FIFA with streamer Castro_1021 in FIFA. The event took place during Super Bowl Week and all donations went to benefit the Wounded Warrior Project.
https://vimeo.com/gianfrancomorini/review/330850999/84820ffb60
Problem
Approach
Solution
Problem
To expand the reach of the main print and broadcast campaign to a new part of the market and a younger demographic.
Approach
Entering a new space by speaking their language, through a new channel activation for the brand. Twitch is the perfect platform to bridge into the gaming space.
Solution
The main event was a Twitch Livestream with Superstar QB Aaron Rodgers playing FIFA with streamer Castro_1021
The event was supported by the creation of multiple digital assets like teasers and GIF animations.
Client
IZOD x TWITCH
date
Super Bowl 2019
Service
Engagement, Video, Animation, Local Optimization
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