Case Study

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Supreme x Christie’s

Christie’s New York is proud to present Behind The Box: 1994-2020, the ultimate selection of highly collectible rarities from the infamous New York lifestyle brand Supreme, in an online auction taking place 1 December – 15 December 2020.

https://vimeo.com/gianfrancomorini/review/482193831/d015d5849f

Carefully curated by renowned Supreme historian Ross Wilson, and sourced from the vaults of some of the world’s most prominent collectors, the portfolio features the most iconic and desirable Supreme items spanning the label’s entire 26 year timeline. The sale will include rare archive products, non-released samples and comprehensive full sets of Supreme’s most revered designs.

The offering will be the largest of its kind thus far, and features notable collaboration capsules with Louis Vuitton, Comme des Garçons, and Nike, plus exclusive artist series skateboard decks including Damien Hirst, KAWS and Takashi Murakami, amongst many others. Further highlights include a full collection of Supreme bicycles and motorcycles, an entire set of every Supreme Box Logo sticker released from 1994-2020, and the limited edition arcade quality pinball machine made exclusively by Stern.

Problem
Approach
Solution
Problem

To create buzz around this historical sale at the auction house.

Approach

To respect the tone and language of the Supreme and Christie’s brand while also being authentic to the art presented.

Solution

A digital teaser video animated and scored following the spirit of the era in which the pieces were created. The simple animation and sound effects play into the 90s NY skater aesthetic.