Case Study
Christie’s – Hong Kong to New York
20th Century: Hong Kong to New York achieves USD $119.3 Million/ HKD $920.4 Million
https://vimeo.com/gianfrancomorini/review/473114010/215fce2bb5
On 2 December, Christie’s 20th Century: Hong Kong to New York auction opened Christie’s 20th Century Marquee Week in New York, and continued upon what has been a very successful Autumn Auction Series in Hong Kong. Connecting two great art world hubs, the innovative two-city sale achieved USD $119,273,225/ HKD $920,350,057/ £89,276,366 / €98,828,937, selling 90% by lot and 97% by value.
https://vimeo.com/gianfrancomorini/review/473183916/f78feb7589
Problem
Approach
Solution
Problem
To tease the event on social media in order to reach wider audiences.
Approach
Creation of tailored social media pieces that respect the tone of the brand and of the pieces proposed.
Solution
A main Instagram In Feed Post accompanied by a collection of Instagram Stories.
Client
Christie’s, New York
date
December 2020
Service
Engagement, Local Optimization, VIDEO, ANIMATION, SOUND DESIGN,
COLOR CORRECTION




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